From the end of the year to the beginning of the Spring Festival, it has been the peak period of gold jewelry and diamond jewelry. This year's Valentine's Day just happened to meet the Spring Festival. How can such a good sales opportunity not be valued? Brand jewelers have shown their last killer. Turn on "Spring Festival Mode". As in previous years, this time the main theme is still gold jewelry, diamond silver jewelry second, jewelry merchants in the sale of goods, Xiaobian according to the data feedback, the following recommendations.
Gold jewelry still occupies
Marriage area
There are not many good days, and it is naturally the wedding season. As the price of gold falls and falls, the accessories such as dragon and phoenix bracelets in the wedding area are cheaper than before, and the ring necklace is even more important.
It is a tradition to buy gold in China, and gold is a valuable item. Therefore, there are many gold trinkets on the market. As a matching product of marriage, such as: wishful scales, mirrors, embroidered shoes (1 pair), combs, rulers, Bucket, scissors, abacus. These have their own meanings, such as the scales mean that life is satisfactory; the mirror represents perfection; the embroidered shoes symbolize the old-fashioned; the comb has the meaning of "fat", referring to the meaning of the old man, the merchant may wish to consider storing some of this type of wedding gold jewelry, for Own sales increase sales points and attract customers.
Year of the Monkey, gold ornaments
Every year, the Chinese New Year of the Lunar New Year is indispensable. This year is the Year of the Monkey. All kinds of jewels such as the Golden Year Pendant, the New Year’s Gold Bar, and the Year of the Monkey are already on the shelves. Because the golden monkey jewelry is based on the price of the instant counter gold jewelry, according to each piece of jewelry. The process is different, and the processing fee is calculated separately. Since most of the pendants are hollow, most of them are only 3-5 grams, the price ranges from a few hundred yuan to two thousand yuan, and then a gold necklace of about one thousand yuan, a total of only two thousand yuan, the average family can Accepted, so it is more popular.
The opening of the second child, this year's "monkey baby" will increase, the price of gold monkey jewelry is low, and the popularity of "monkey baby" will become the main force of consumption. It is advisable to prepare some gold ornaments that are creative in line with the "monkey baby" image.
Stocking recommendations, according to experts predict that the price of gold in 2016 will rise to 1,200 US dollars / ounce, or even to 1,300 US dollars / ounce, depending on the ratio of the dollar to other currencies and the continued purchase of gold by central banks.
The latest weekly report of the Metal Market Report made the most daring 7 predictions for gold:
1. From 2015 to 2016, the supply of new gold products will decrease. The past year has been the “peak†of gold production. A decrease in supply and an increase in demand will lead to an increase in the price of gold.
2. Tensions in the Middle East, especially Syria and Iraq (to ISIS) will be upgraded. This will push up the price of gold first, but the seemingly isolated terrorist acts will happen in the world.
3. The demand for physical gold will tend to be strong, and above the 2015 level, it will push up the price of gold. US Mint and Canadian Mint, as well as other gold bars and gold coin suppliers, will be out of stock from time to time, and the gold coins allocated to dealers may be delayed, and premiums may increase.
4. The US dollar will peak against other major currencies such as the Euro, British Pound and Japanese Yen in mid-2016, then turn down to the end of 2016 to push up the price of gold priced in US dollars. The Fed is unlikely to raise interest rates many times because the US economy will deteriorate and there is a threat of inflation.
5. Rare gold coins will exceed gold in 2016.
6. Politics will disrupt the market, causing physical gold and rare gold coins to strengthen, while the Dow will fall.
7. Wall Street will turn to hot gold.
my point of view
PS: Merchants must also pay attention to changes in the source information, reasonable stocking, in order to make big money.
In addition to gold jewelry, diamond jewelry can not be ignored, who will let Valentine's Day meet the Spring Festival, the two festivals will have a good thing together, jewelry traders should also pay attention to this issue while stocking, the main series of diamond jewelry, can be recommended in advance Personalized customization, the type and style of diamond jewelry, and the pursuit of diamond jewelry can also be a unique side.
Couple diamond ring custom
Providing a personalized couple of diamond ring customization is a big selling point. Nowadays, privately-made diamond rings are more and more popular in the market. Young people pursue unique and different personal experiences. Undoubtedly, this year Valentine's Day can provide different lovers of diamond ring customization services, greatly increasing Product competitiveness.
Stocking recommendations, industry experts said that diamond miners are expected to further cut prices in 2016, according to rating agency Moody's (December 2015), in the year ending November 2015, the original diamond price fell 18% . After the original diamond is mined, it is polished and polished to become a gemstone. But although the price of rough diamonds fell 28% from the peak in 2014, this decline may “not enough to restore demand, and we believe that as various challenges continue into 2016, producers may have to cut prices further†Moody said.
Analysts at RBC Capital Markets also said before the end of 2015 that miners face “challenging prospects†and prices will fall further in 2016.
my point of view
PS: Merchants must also pay attention to changes in the source information, reasonable stocking, in order to make big money.
Suggestion: When the Spring Festival meets Valentine's Day, our merchants can unite two festivals to engage in activities, and warm up the activities in advance, showing their highlights and highlighting the uniqueness of the products. After all, young people of this era still like the chic and individual products.
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