Tribute to INSUN Enchanting: Simple Art | 20 Years Together

INSUN Enchang early large block

The colorful colors make the woman's world appear brilliant, and a color represents a different mood. And INSUN Enshang is good at splicing simple tones with black and white, showing a unique world of women in terms of classics and art.

Just as the famous architect Ludwig had said "less is more", using black and white as the main color to render the visual space, using the architectural lines as a design sense, and using minimalist art to create fashion, this is the INSUN graceful style. . Let people return to their inner self-relaxation, pay attention to the quality of life, and create an elegant vision with low-key elements. This is the pursuit of INSUN.

INSUN Enchang early large block

In 2004, INSUN Ensang was born with multiple missions. Many years later, the old customers still remember the INSUN Enshang shop on the first floor of the Shenzhen Tian'an Shoppes. The brand's international, light business atmosphere filled the blankness of the market at that time, and attracted women to pursue the beauty.

INSUN Enchang large movie

In the early days of INSUN, with the strong British style, the elements of the grid, red, white and blue were all in front of customers. At the time, Enchang only had twenty or thirty stores, but one style could sell more than 2,000 pieces. Many shopping malls and agents had a high degree of recognition of this brand that was born. I still remember that INSUN Enshang Beijing Saite shop was less than 60 square meters, but it set a record of ten million stores at that time.

In 2005, INSUN, which has never ceased to innovate, was keenly aware of the demand for "casual wear" and began research and development of dress series. At that time, Chinese women rarely wore dresses. The style of the dress with a luxurious taste lets INSUN find out: Chinese women are highly receptive. They are always looking for something that meets their potential needs, depending on whether you can dig this out.

Shenzhen Service Fair INSUN Ensang Brand Exhibition

When the fashion of the dress became mature, in 2008, influenced by the international trend, INSUN Enchang immediately launched the “Future” series, but the market response did not seem ideal. Blindly pursuing international fashion, but actually a lot of lessons learned from it have plunged the INSUN EnShang team into contemplation. In these twists and turns, INSUN Enchang’s next major transformation is already underway.

INSUN Enchang's transformational road is not a whimsical idea. In fact, when Ensung's British style, formal dress, and other products blew up the market, "simple, modern, high-quality" genes were immersed in the brand. This turbulent trinity converged into a powerful force in 2012, opening the transformation path of the INSUN Ensang brand.

“At the end of 2010, we continued to go abroad for inspection in early 2011. I remember when I went to Europe, I walked on Oxford Street and Bond Street in the UK with the international brands. When I came out of the Giorgi Armani store, I began to think about what INSUN is looking for. Internationalization: If you move INSUN to Oxford Street, at that time, INSUN Ensemble didn't fit in with internationalization in terms of color and the appearance of a curvaceous version."

INSUN Enchang large movie

When Yan Ping, the general manager of INSUN Enrong Business Group, thought about this, the director of Yinger Fashion Group described to them the blueprint for the future of INSUN Ensemble Internationalization. Originally, Jay Chou has been thinking about the internationalization of INSUN. From a distance, her remarks gave Yan Ping and INSUN EnChang team inexhaustible inspiration. After the collision of the team's collective wisdom at the strategic meeting, the new positioning of INSUN EnChang was sorted out. “The confident atmosphere of female elites in the workplace does not necessarily depend on the waist curve and too much detail. We need to explain women's rich inner and inner details with the least details.” Adhere to the art of simple living, adhere to black and white ash Camel achromatic color-based color system, which interspersed with the popular colors of the moment, finally positioned a more focused INSUN Enshun brand soul style: simple art of life.

INSUN Encyclopedia in the March 2012 issue of VOGUE magazine

According to Huang Li, the design director who has been accompanied by the growth and development of INSUN Enshang Women's Wear, the name of INSUN is derived from thanksgiving. It is due to the love of life, respect for life and the beautiful expression of fashion women. With a good accumulation, she can find the design inspiration of INSUUN in the bits of life. This is commendable. “Art and fashion are inseparable from each other. The spirit of INSUN's upholding and upholding is the art of simplicity and living, with a special focus on artistic atmosphere,” said Huang Liru.

“When I decided to make a transition, I didn’t think anything about it, but the ideal was very full and the reality was very edgy. After the transition of INSUN, the pressure was so big that I couldn’t describe it. At the time, Yan Ping still couldn't restrain his inner excitement.

Nursery x INSUN

This thorough transition is not just a repositioning of the clothing style, but also a change in the customer group. This means that the clientele of INSUN is changing from a refined and elegant urban white-collar worker to an inner confident businesswoman with a Queen's career elite. After the transformation, the exchange rate of INSUN Enshang VIP reached 66%, which is almost equivalent to re-establishing a brand. “The loss of the original customer base and the drastic decline in business performance all contributed to the significant task of INSUN Enchang at the beginning of the transformation. Especially when the partners were called “The LV of Xiamen Women's Wear”, the performance of INSUN Enchang in Xiamen was not satisfactory. At the time, the pressure of INSUN Ensang team can be imagined.

The INSUN Ensemble at the bottom of the trough also saw the dawn in the hardships. The forward-looking transformation of INSUN has achieved unexpected results in first-tier cities such as Shanghai, Beijing, and Shenzhen. The operating performance of these cities has actually improved. This further strengthened the team's direction in the transformation process.

December 31, 2012 was an unforgettable day for the entire INSUN En Team, because on the last day of 2012, they finally completed their performance goals. When Huang Li, Brand Design Director, and Jiang Huaqiong of the Commodity Department received a phone call from Yan Ping, a brand general manager who was on a business trip to Chongqing, everyone shed tears of joy. Only after experiencing it will you know how difficult the transition is.

“Today's INSUN is more like INSUN, and its quality and design are more international.” Yan Ping and INSUN's colleagues said after the transition, their faces are full of pride and pride. This glory belongs to them and belongs to everyone who strives for the dream for INSUN.

"INSUN Ten years, thanksgiving has you" team commemorative creative photos

Experience the meaning of life, abandon the complicated and flashy, let the soul return to the nature and art, and integrate its simplicity and elegance. INSUN embraces the lofty respect for the arts, and goes back to the path of artistic exploration, admiring the “simple life. The "artistic" style opens up artistic practice that spans life itself.

In 2014, INSUN gracefully looked forward to the past decade. Each bit has become the most precious moment in memory, condensing into the “Encai Ten Years, Grateful Have You” national art tour exhibition feedback, Shenzhen, Suzhou, Shanghai, Both Shenyang and Harbin have their faces. They read Xi Xi in the eyes of hope, and they are grateful for the presence of a silhouette of memories.

INUSN Enchang 10 years roadshow event site

INUSN Enchang 10 years roadshow event site

It explains the most artistic details of people and gives people a high-quality life. This kind of refinement permeates every aspect. INSUN Enthusiast has opened up the whole category of artistic exploration and devoted itself to the full range of products. The attitude of instilling a simple art life. In the ten years of INSUN, Nicholas, the creative director, created a series of “Story of the Time” products. The coffee cup series and pillows were all favored by the women of Enchang. Still remembering the “coffee and women incense” event, healing hearts with coffee and letting an art light up a refined life, this slow-paced life experience allows INSUN Enshang women to pull away from the fast-paced workplace and enjoy the peace of time. It is INSUN Ensumi's "Art of Simple Life" that goes deep into every customer's heart.

INSUN Enchang full hand-painted draft

INSUN Enchang all categories

The encounter between INSUN and the simple artistic beauty, just as Picasso once said, “Meeting with you is the beginning of my life.” It was like a peaceful young girl who fell into a dream and started a simple journey or pleasure. Or slow, or free, soaring in the sky of art, making a dreamlike window, this is the source of inspiration for INSUUN. In 2015, the INSUN window display was designed by Picasso's "Dream". It reproduced Picasso's artistic dream in several artistic forms. Black and white purely refined the respect of Picasso artists by INSUN Enchanting. The fusion of art and fashion creates a dreamlike fashion hall.

INSUN Enchang shop image

At the same time, INSUN Enshang also brought the art attitude of simple life to the first Shenzhen Fashion Week scene. “To pay tribute to the artist”, INSUN Enchang transformed the transient popularity into an art with eternal creativity, depicting an artistic atmosphere yet The T-Taiwan story with a modern and high-grade style makes INSUN EnChang's brand philosophy of "Simple and Living" come to life.

The First Shenzhen Fashion Week INSUN Enshang "Pay Tribute to the Artist" Theme Show

Celebrating INSUN Enchanting 10 Years with Cheung Kong Graduate School of Business

“Every day's life is art”, using abstract art language to represent the fashion of INSUN Enshang, depicting a stunning painting full of imagination. In addition to the highlights of Shenzhen Fashion Week, INSUUN enjoys the joy of coast pioneers. Fashion Cross-Border Art Space - The Film and Art Space hosts the "Saving Tribute to the Artist - INSUUN Essays and Art Exhibition", which includes Riet, an artist from the Netherlands, artist Ren Lianhui, living in Nanjing, and three local artists from Shenzhen. Ni, Huang Wei, Huang Jia, these five artists will INSUN Enshang's artistic attitude to the extreme, in a simple space for the arts, once again detonated the city's fashion cross-border hot spots.

"Pay Tribute to the Artist - INSUN Enchanting Art Exhibition"

"To pay tribute to the artist - INSUN Enshang Art Exhibition"

In the past 12 years, INSUN has squandered the complicated and glorious step by step. With one thread and one thread, it taught us what is true and natural, allowing the soul to return to nature and art, merging its simplicity and elegance, and expressing lofty art. Aspirations, in the seemingly simple enlargement gorgeous, tells us that simplicity can also show a love of life.

The First Shenzhen Fashion Week INSUN Enshang "Pay Tribute to the Artist" Theme Show

"Unsuccessful brand, only the brand of the era" is just like Yan Ping's evaluation and encouragement for INSUN Enchanting. As the first brand to adopt the partnership model, the company has transformed the internal and external cooperation relationships into a close and intimate community, which has provided an inexhaustible motive force for the development of the company. This system has also been recognized and introduced by the Yinger Group. This makes INSUN EnChang more confident and expectant for the future.

INSUN Enchang large movie

Every day is the art of living. In the future, INSUN Ensuit Women will live up to expectations, continue to extend their belief in minimalist art, unswervingly demonstrate the beauty of art and life, and strive to realize the fashion dream that INSUN has long been pursuing in the world. To spread his "art of simple life" to the international!