Bear B Qi: talking about children's franchisee need to be careful four big tricks

As children in China each year the trend of soaring children's wear has become a beautiful cake, children's clothing franchisee team more powerful, children's clothing to join the scam is superficial, children's franchisees to be cautious franchise children's clothing to join the trap today, Four tricks. Children wear franchisees need to be careful tricks 1, Red Sea fight "bayonet" spell enterprise weakness clothing brand channel construction has been transition from investment to brand value investment analysis. Many enterprises through human and tactical investment, brand investment work into a melee "Bayonet", the results found a large number of customers came to the scene of the Chamber of Commerce, but can not convince agents why they want to be their own brand. Merchants representatives only through the enthusiasm, show business strength, visit the industrial park, eat well, drink well and live well and other "three good" policy to influence the agents. 2, "cut costs" into "cut off success" Wenzhou has a business owner to do the brand, the morning together, just want today's employees who are redundant, whether to "cut" off . I asked why he wanted to do this. He said: Yesterday he went to Shanghai and listened to the lesson of "cutting costs." In class, entrepreneurs said that in the morning, they did two things: They did not make profits today and they had to cut costs. I was dumbfounded. I was thinking that this entrepreneur must have failed to understand the true intention of "cutting costs." He did not cut costs but cut off success. Of course, it is only entrepreneurs who need to increase revenue and reduce expenditure, but only when we are "cutting back on", more importantly, we must consider how to "open source." Children's wear franchisee need to be careful tricks 3, 4 two dials heavily to get rid of business debt accumulated a company's vitality is marketing, is the nuclear power of enterprises, is like the same car engine. However, some of our enterprises and marketing departments have only two or three individuals, while other departments add up to as many as one or two hundred people. As a result, there are many people who earn less and spend more. Over time, companies profit? Therefore, your business should not be like a four-cylinder, six-cylinder, eight-cylinder engine marketing center? This is the focus of entrepreneurs to consider. "Four thousand two hundred and seize the jackdaw" looks very reasonable, but the probability of success is small. May I ask the business owners, why not pay any effort to dial 42, so the chances of success will be higher. Kids wear franchisees need to be careful tricks 4, clothing "mediocre chaos" chaos entrepreneur flawless Fujian has a brand, the business of director of marketing director really let me "admiration." The salesman he sent back in a few months, are scheduled to come back before the two orders. An order will be invited to come back when the salesman, salesman immediately resign. Why did this happen? The original salesman out for a long time, his heart and soul to the enterprise, the team's organizational power nothing, long ago found another job in the province, to work in other companies. The company also gave him a salary, the business manager to do a job, but holding two salaries. In fact, the salesman out of investment time is best about 20 days, before each business must be fully trained, such as the production of investment plan, signed the responsibility of responsibility. Otherwise, the fear of summer heat, cold winter, the salesman want to say how easy? Of course, as a marketing director, "marketing for the dead friends," the idea of ​​marketing management is the best way. This is reminiscent of the lyrics of a song: "Lend me, borrow my double eyes ...", entrepreneurs are the most important is to choose people, and more importantly, to choose the right people. Children's franchisee need to be careful four tactics Your mind should have a profound impression of it. PS: children's wear brand to join the brand children's clothing agent, brand children's wear business consulting contact Bear B Qi customer service staff.

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