Internet marketing should not take the means as a target

[China Glass Network] Some people may see this title in the post-knowledge blog. The previous reaction is to clarify the purpose of website optimization. It’s not the ranking. The purpose of SEO is not the ranking of keywords. The purpose is very clear. In fact, I think the purpose of our SEO is not to rank, but a kind of transformation, which is the SEO traffic of the website. Only when the traffic is up can the conversion be formed. The ranking of keywords is only one of the means to achieve high SEO traffic, and it is a process in our implementation of high SEO traffic results. The keyword ranking in website optimization is only a means in the implementation process.

In the post-knowledge blog, there is an article "SEO with data analysis", and I also told you what the three factors of SEO traffic are, you can go and see. So, based on that article, we should know what we need to focus on when optimizing the site. When many websites are optimizing, the focus is on the ranking of the website, and the results and process are mistaken. What needs to be paid attention to here is the overall optimization of the website. We need to carry out the SEO strategy based on the whole website, instead of focusing on several pages of the website for optimization. So, isn't the SEO traffic on our website the keyword ranking? In fact, the ranking of several popular keywords on the website is really a big traffic, but if you only rely on a few personal keywords to bring traffic, after a certain period of time, the SEO traffic of the website will reach a bottleneck, the whole of the website. The flow will stay within a certain range of values. Therefore, what we are pursuing is not the ranking of several popular keywords. We need to pay attention to the good ranking of each page of the website (of course, this is an ideal value state). The overall seo traffic of the website is based on the fact that when a large number of pages of the website are included and have a good ranking, this time the traffic will come.

I know that I have seen several websites. There are dozens of web pages in a website, and hundreds or even dozens of websites with good rankings. The traffic generated by this is relatively stable and may be yours. Do the keyword ranking, but the traffic will reach the bottleneck. You will find that when the website reaches a certain value, no matter how many external links are sent, the internal chain will increase, and the traffic will not go up. This is the bottleneck of SEO traffic. I have seen a website with millions of pages of valid content, but when I looked at the external links, I found that only a few hundred pages had external import links. You can imagine how many millions of pairs are a concept. If these hundreds of pages have a good ranking, the seo traffic will be very impressive, but what about the remaining millions of pages, so let it be? Perhaps the main page you make may bring hundreds or even thousands of traffic per day, but if our other pages only bring 1-2 IP per day, then this number is also amazing. Therefore, when we do website optimization, you need to clarify the purpose of website optimization, know what kind of results we need, and what kind of methods and processes can be achieved. This is very important.

In particular, in the SEO of large websites, a strategy that optimizes the overall website is needed, not just for several popular keywords. We should focus on the whole. At this time, we may sacrifice a small amount of traffic, but a person who knows how to choose should know where the focus is, whether it is hot keywords or long tail keywords, to optimize the website. Station flow operates. After that, we can only create a truly high-traffic website in order to achieve the ultimate goal of optimizing our website. It is important to clarify the purpose of the complete optimization. A good SEO strategy needs to be developed before optimization, especially for large websites!

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Total area: 20,000 square meters
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