On November 5th, 2007, China International Fashion Week was officially launched at the Beijing Hotel. It surpassed the latecomers of the fashion movement and pre-empted a number of brands before offering a massive and exciting visual feast. This is the 2007 CHIC• After the show, Beyond once again appeared on the stage of the top level in China.
"Beyond" aims to build a fashion sports banner brand. The top ten clothing designers Liu Lin and Jin Huiqiang of the country are joining forces to draw attention. Beyond fashion sports, the 2008 spring-summer fashion trend conference invited several senior models to perform together, so that Beijing in late autumn was completely immersed in the warm ocean, and the audience was shocked by the will conveyed by the fashion movement. The difference from the “sports and leisure†products of the sporting goods industry is that, besides the fashionable movement, it has become a younger, more individualized fashion attitude, and after surpassing the brand’s “sports fashion†product claims, it has focused on numerous appearances. The light and the praise are all in the waves. This is a landmark symbol and witnessed the new beginning of the Chinese fashion movement.
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