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On May 22nd, SWEET YEARS, a Beijing-Italian fashion and sports casual brand, officially landed in China and opened its first store in mainland China in Beijing's fashion hub, Oriental Xintiandi. One of the founders of SWEET YEARS, Italy's famous player, Christian Vieri, and his creative director, Enzo Fusco, who is known to the Italian and international fashion industry, and the stars of the show industry attended the event.
The famous Italian star Vieri presided over the lighting ceremony, lightening the heart of SWEET YEARS' China's first store and igniting the climax of SWEET YEARS' opening event. Many well-known models at home and abroad have brought the latest equipment for the audience in the spring and summer of 2008.
SWEET YEARS's branding partner in Asia is Hutchison (Group) Co., Ltd. As a diversified agent that distributes quality products, the company serves clients in Asia, with markets mainly in Hong Kong, Macau and Mainland China. Its major agency brands include Ferrari, Maserati, Alfa Romeo, Alpine, etc.; yacht brands Ferretti; apparel brands Playboy Intimates, SWEET YEARS, and John Richmond.
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