To the Chinese revolution, it is obviously biased to generalize Marxism by "playing tyranny and dividing land." However, this sentence is far more powerful than "capital comes into the world and every hole has dirty blood." It can mobilize the enthusiasm of peasants because it resolves farmer conflicts in a language that peasants can understand.
Similarly, in China's underwear market, underwear more than illiterate. Many consumers can not tell. Even the quality of underwear, blindly emphasize the style of material, it is difficult to stimulate consumers to have the actual consumer behavior.
Obviously, the growing health needs and deteriorating living environment, consumers determine the high standards of underwear have a greater demand. How to cut from the conflict of consumers, a good underwear at the right time to provide consumers, Dan Beizi most need to consider.
From the trend, underwear market has come to the eve of the outbreak. Into a large number of underwear brand , a large number of ads, as well as the growing health needs of consumers and the deteriorating living environment of the conflict, are testing the underwear market. However, we all know that the educational cost of the product is very high, and you can not tell the consumer what it is in 15 seconds of advertising time. Therefore, to solve the problem of underwear, first of all to understand the conflict of consumers, only to find the conflict of consumers, you can find consumers to buy this high quality underwear, rather than the general reasons for underwear.
After repeatedly tangled in the homogenization of underwear, when we come out to decide to study the consumer, the faint feeling, it seems the answer to underwear differentiation is at hand. Reasons to buy a good underwear: comfort and confidence.
In fact, once you take that perspective, the strategy becomes clear. This underwear makes you feel comfortable, expensive 300 dollars expensive? This underwear, 300 dollars worth worth? This underwear so that you feel confident in important moments, and other people in the subway are not the same, 300 dollars is necessary?
Dan Beizi insight into the delicate inner needs of a woman, has always focused on product details, checks every change brought about by the design, half-slice ring 3D stereo massage can be achieved around the cup 3D massage effect, than after the use of stealth towel stitching Craft, bringing no trace as comfortable.
Insight needs, product plowing, bring satisfaction and joy from the product, and ultimately form a brand of faith. This is the way the current underwear brand.
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