Pathfinder and "The Law of the Jungle" reached strategic cooperation

On February 24th, the Pathfinder held the "Pathfinder Pathfinder, Bravely Proceeding" Pathfinder and Anhui Satellite TV's "The Law of the Jungle" strategic cooperation launching ceremony at the Beijing National Convention Center. The Pathfinder Group's two major outdoor pathfinders We have reached a comprehensive strategic cooperation with the US high-end outdoor brand Discovery Expedition and Anhui Satellite TV's "The Law of the Jungle" to provide security protection equipment for the star to survive outdoors. Shao Zhen, deputy director of Anhui Radio and Television Advertising Center, Ruan Wenju, general manager of Shanghai Prospect Advertising Co., Ltd., senior vice president of Pathfinder Group and president of Outdoor Business Group Peng Yi, vice president of Pathfinder Group brand and vice president of outdoor business group Shenyang, The guests of the Discovery Expedition Business Unit, including Wei Wei and other guests, attended the press conference to jointly kick off the strategic cooperation.

(Jungle's Law Strategic Cooperation Launch Ceremony)

"The Law of the Jungle" is a star-level jungle adventure program "Jing Bingwan's Law of Jungle" introduced by Anhui Satellite TV from the Korean SBS television station. The host led the clan mission to the original wild jungle adventure and survived in a sinister wild environment. The program is completed through powerful production techniques. Through the stories and tidbits, the guests' daily life is shown and positive energy is brought. The guest of the show is a super-luxury "Jungle Family" lineup composed of Wu Qilong, Li Yapeng, Xiao Shenyang, Huang Zizhao, Sun Yizhou, Xing Aowei, Xiong Yulin and other stylistic celebrities. He has now gone to Madagascar for photography.

("Journey to the Path for the Brave to Explore the Road" promotional video)

The Pathfinder's all-encompassing and depth cooperation Anhui TV's "The Law of the Jungle" and seven jungle family clan stars in Madagascar and Ecuador to explore the mysteries of growth in nature and challenge the original rules of survival in the jungle to spread brave challenges to the general public. Positive energy, vigorously promote the healthy lifestyle of mass sports, outdoor activities and natural travel, and encourage the public to actively participate in outdoor sports.

(Shao Zhen, Deputy Director of Anhui Radio and Television Advertising Center)

(Shen Yang, vice president of the Pathfinder Group brand and vice president of outdoor business group)

(Speech by General Manager of Shanghai Prospect Advertising Co., Ltd.)

In the launching ceremony of the strategic cooperation, Shao Zhen, Deputy Director of the Advertising Center of Anhui Radio and TV Station, and Ruan Wenju, General Manager of Shanghai Prospect Advertising Co., Ltd. all spoke and shared the interesting experience and cooperation experience of the program production, and expressed the expectations for the program. Shenyang, the vice president of the Pathfinder Group brand and vice president of the outdoor business group brand, said Pathfinder will continue to cooperate closely with outdoor reality show programs. This year, Pathfinder will continue to develop the courage to dare the world and fully support Anhui. The TV program "Jungle Rules" introduced by South Korea hopes everyone will pay close attention to the program and hope that Pathfinder and DX products will bring better experiences to consumers and lead a healthy lifestyle.

(Photos of on-site guests)

The Pathfinder, Discovery Expedition and the "The Law of the Jungle" reached a strategic cooperation to provide the program team with a full set of equipment support, and will integrate online channels, offline stores, and millions of members and outdoor clubs. Resources, and will jointly unite to millions of users to jointly promote the "law of the jungle."

"The law of the jungle" is expected to land in Anhui Satellite TV in mid-late May 2016. Want to know what Jungle family members accept the jungle challenge? Scream to look forward to it!