Through the transformation and upgrading over the past few years, the cashmere industry presents the following characteristics:
1. From the global market, cashmere supply and demand are basically stable.
2. In the domestic cashmere processing industry, deep processing of cashmere products tends to concentrate and cooperate.
3. The international competition in the cashmere industry has become more intense.
4. China's cashmere industry faces many development bottlenecks. Cashmere industry will face greater opportunities for development and more difficult challenges.
Cashmere industry's new normal and industrial development purposes
Under the new normal, we should actively respond to the national strategy of implementing the “One Belt and One Road†approach. Our industry should make great strides to shorten the gap with advanced countries, and should accelerate the pace of industrial innovation. We should rely on the “Silk Road†business commerce channel to strive to climb. Promote the development of the cashmere industry.
Click to check the price of Ordos cashmere sweater
1, shorten the gap between process technology From the world cashmere industry chain, in the past we cashmere industry has been selling raw materials mainly to the supply of primary processing products, export products to OEM processing, after a few years of cashmere industry resource integration , cooperation and division of labor, and coordinated development have achieved remarkable results; in 2015, national strategies such as the “One Belt and One Road†entered the implementation stage. As a cashmere industry that is deeply involved in the international market, the cashmere industry should speed up the transformation and upgrading of process technology under the new normal. We will go out step by step, step up the pace of “introducing capital, attracting technology, and introducing intelligenceâ€, and bring new technologies and new processes into line with international standards, especially through technological innovation, shorten the gap with international brand process technology, and drive brands, management, and markets. Innovations in systems, mechanisms and mechanisms, multi-channels, and all-round development of global businesses, creating cashmere products, and upgrading their position in the world cashmere value chain.
2. Shorten the gap in production mode
Traditional cashmere products have large delivery quantities, slow delivery, and small changes in pattern styles. Entering the cashmere industry under the new normal, our production model will undergo a fundamental change and will be delivered in small batches, fast delivery, and multi-patterns. , high-quality production model to replace; cashmere and special fiber multi-component blending in the production of feed, cashmere yarn and special yarn multi-component intertwined, multi-functional design of cashmere clothing gap will be gradually narrowed, cashmere industry The production and operation also need to assume responsibility for the transition to green, environmental protection, and low carbon.
Click to check cashmere sweater prices
3, shorten the difference between product innovation
Cashmere products are not rigid products, but they are not necessities. However, in line with people's pursuit of quality of life, they will create a better life experience, industrial upgrading, and product upgrading. They will accelerate the transformation, development, and promotion of enterprises according to changes in the market environment and changes in consumer demand. Only after recognizing this feature can we actively adapt to the new normal and lead the way of life in the new era. On the one hand, lifestyle intelligence, convenience of payment methods, diversified consumer structure, understanding of consumers' minds, meeting consumers' needs, and positioning target consumers accurately, our R&D personnel should try to meet the market's need for differentiated cashmere products. Seamless integration with the market; on the other hand, we must integrate products and cultural elements, products and ethnic elements, products and epoch elements to guide the trend and guide consumption. What is particularly important is the direction of research and innovation of cashmere products. Personalized customization, personalized production, and personalized consumer direction.
4. Shorten the gap with international brand marketing
Cashmere industry has entered the era of cross-border, after the industry's integration, the future competition is the competition of resources and end-consumer competition. Our industry holds sufficient raw material resources and holds many consumer groups in the world. Therefore, we must make great efforts to find international brand cooperation and accelerate the development of domestic sales of high value-added cashmere products. We must aim at protecting and improving people's livelihood, speed up the high-end process of cashmere apparel products, develop new products that meet the taste of consumers and have an internationally renowned brand reputation, take the road to brand internationalization, and constantly innovate brand marketing models to ensure long-term business Benefits can be invincible.
Under the new normal, we should actively respond to the national strategy of implementing the “One Belt and One Road†approach. Our industry should make great strides to shorten the gap with advanced countries, and should accelerate the pace of industrial innovation. We should rely on the “Silk Road†business commerce channel to strive to climb. Promote the development of the cashmere industry.
Click to check cashmere prices
Cashmere Industry Outlook and New Market Opportunities
1. The cashmere industry grows faster and demand is more rational
As the consumption of luxury goods in China has already occupied the largest market in the world, the spending of overseas staff has reached RMB 1 trillion last year. The consumption structure of cashmere will undergo a fundamental change. The main manifestations are: the overall increase in the number of consumers, the increase in consumption, and the improvement in the quality of consumption. The middle class will become a huge consumer group. After a smooth operation in the past few years, the cashmere consumer market will experience steady growth this year. This trend will continue in the next year. It is expected that the growth rate will be accelerated in 2017 and is expected to increase with the global economy and the international economy. Situation, cashmere consumption will continue to show a more prosperous scene.
2. Increased new marketing channels
The sudden emergence of the mobile Internet has increased the marketing channels for cashmere products. Our cashmere industry must seize the opportunities brought about by information technology, renovate marketing channels with modern high-tech information technology as soon as possible, increase the market competitiveness of the cashmere industry, and facilitate rapid penetration through the mobile Internet. Accelerating the pace of shifts in the growth of new marketing models has always put the cashmere industry at the forefront of the new normal. At the same time, the cashmere industry must accelerate the research and innovation of new marketing models, accelerate the integration of logistics resources, and accelerate the integration of brand marketing channels.
Want to learn more about cashmere sweater: accessible
Flannel Fabric,Flannel Cloth,Flannel Material,Cotton Flannel
Suzhou Zhiqin Textile CO.LTD , https://www.zhiqintextile.com