In many segments of the Internet, the world's largest population is at the forefront of the world.
Scanning code payment has become a normal daily action that can't be normalized, and all kinds of rental services with shared economic outerwear are a testament to the momentum of Internet expansion. In addition, China has also bred the most mobile phone brands.
But there is one area exception: smart speakers.
This is not to say that the startup of domestic smart speakers is scarce. On the contrary, there are a lot of absolute numbers, but the market capacity does not match the population base. Even if you have not enjoyed prosperity, you will start to go to the smart watch.
A frequently cited set of data is that Echo has sold more than 10 million units in the past three years. According to a report by overseas market research firm Counterpoint Research, 2 million smart speakers will enter the Chinese market in 2017, while the US There are 14 million units. In contrast, the success of Amazon Echo is dazzling. The Chinese version of Amazon Echo is still hard to find.
In fact, there is a very simple question that explains this situation:
In the smart, do you use the habit of the speaker?
Think back, how many times do you use your home speakers a week? Bluetooth, WiFi-like wireless speakers, smart speakers, large and small can speak?
Or ask again, do you have a speaker?
Don't tell me, the purpose of your smart speaker is to control the various appliances in your home. At this stage, the cost of replacing a whole set of home appliances is much higher than that of the speakers themselves, unless you and I have 13 sets of school district Beijing indigenous colleagues, determined to gather all the smart speakers on the market.
The survey of Amazon Echo users also confirmed the above conclusions. Among the more than 7,000 skills that are proficient in it, the demand for playing music is second, second only to the regular weather, news and other information retrieval functions, more than half of the users will Take it to listen to music. This is also a feature that many smart speakers will definitely demonstrate when they are released.
Regardless of function positioning or market size, speakers are a relatively small segment in the consumer electronics industry. As small as a few research companies will report it, it is estimated that the second year of sales needs to refer to the PC. The volume of goods, the phrase "domestic multimedia audio production is mainly based on computer peripherals" has revealed its status.
According to a report from the China Electronic Audio Association, the domestic multimedia audio production value will reach 29.371 billion yuan in 2018, and the higher-end combination audio and home theater trial production will reach 14.756 billion yuan. The combined size of the two is about 45 billion yuan. yuan.
The global market for electronic audio is close to 500 billion yuan. Of course, the overall output value of China's electronic audio products is still very high, accounting for about 60% of the world's total, but most of them are used for export. In 2015, the output value was 280.8 billion yuan, of which the export value was 30.1 billion US dollars.
In terms of the consumption of digital music, the income of recorded music has never entered the top ten in the world due to piracy problems and payment habits. The latest Global Music Report released by the International Federation of the Phonographic Industry (IFPI) shows that in 2016, recorded music revenue in China increased by 20.3%, streaming media increased by 30.6%, and the ranking rose from 14th in 2015 to 12th.
There are precedents for movies and games, and it is widely believed that China is a market with great potential. China is now the second largest film market in the world, second only to the United States. In 2016, the box office revenue was 44 billion yuan, and in 2002, the box office revenue was only 1 billion yuan. China, which once talked about game color change, has recently surpassed the United States to become the world's largest video game market. Even Alibaba, who has vowed not to touch the game, wants to come in.
But how many entrepreneurs of smart speakers can wait until the day when domestic users adopt digital music consumption habits, and really wait until that day, why not buy professional audio brands such as BOSE, B&O and Sonos?
Apple defines HomePod as the home music speaker for sound quality.
Even Apple knows that AI is the icing on the cake, music is king.
Related articles of smart speakers Below, we can always see such a comment: If you support Netease cloud music, you can buy one to try.
In the early stages of the market, it may not be a novelty to impress users, but to provide new ways of playing while meeting the inherent needs.
Even though the articles on the smart speakers are everywhere, the market continues to welcome new players. For example, Apple, which is the last of the technology giants, announced HomePod at this year's Developer Conference (WWDC), which was launched at the end of 2017, but unfortunately China did not start.
HomePod's positioning is "family music speakers," followed by a slightly cold and blunt artificial intelligence. Apple has made significant progress on speakers in the past two years, especially the dual speakers of the iPhone 7 Plus and the precision four-speaker system of the iPad Pro, this time bringing these technologies to HomePod. The large woofer, clear and thick bass, and seven custom beamforming tweeters deliver pure high-frequency sound and excellent directional control.
HomePod's pursuit of sound quality is the message repeatedly conveyed by Apple officials. Its pricing also reflects product positioning, $349, $220 more than Google Home, twice the price of Amazon Echo, and $50 more than the best wireless speaker Sonos Play 3 on the US market.
Go out and ask the smart speaker TicHome.
Another player recently entered is a startup team in China. On the evening of August 24th, the startup team that started the artificial intelligence went out to ask (Mobvoi) officially released its smart speaker product - ask the speaker TicHome, and began to raise money at Taobao, starting at 649 yuan. And it is also the team that makes smart watches and smart speakers at the same time.
When it comes to asking questions, I have to mention the background of it. The founder of Li Zhifei's last job was a Google research scientist and an important member of the Google translation team. He developed the open source software Joshua, which is used by many mainstream machine translation systems, and has become a top expert in natural language processing (NLP).
In 2015, I went out to ask for a direct strategic investment from Google. I worked with the Google Assistant Voice Assistant on Tichome mini speakers, and at the 2017 Google Developer Conference, I briefly appeared with brands such as Sony, LG, JBL, and B&O.
Unlike other peers, the idea of ​​starting an artificial intelligence first emphasizes its design and sound quality, which is exactly the same as Apple. Needless to say, no one wants to put a cheap toy with no quality at home.
The most commonly used feature statistics for Amazon Echo.
Li Zhifei said frankly that when he went out to ask as a startup company, it was difficult to create a new category. Although it is not too late to enter the artificial intelligence industry in 2012, there are always plans to do related products, but the business logic and product strategy still have to follow the companies like Amazon and Apple.
This may explain the question of sound quality and design cut into smart speakers, a total output of 50W, Peerless speakers, 500cc sound chamber, and wool blend fabric from Danish fabric supplier kvadrat. Of course, the final sound effect is still a follow-up experience, at least the posture is right, although it takes more than half an hour to go out and demonstrate the product's multi-round dialogue ability, and compare the wake-up rate and wake-up times with the detailed products and end-to-end response. Time and accuracy.
When most artificial intelligence is still in the stage of artificial mental retardation, it has a pleasant sound quality to ensure that the user will still be remembered occasionally after the freshness is retired. When he gets home from work, he will cover the dust, freestyle, shouting wheat, and vibrating. Or a section of the square dance music of the deep feelings.
At this point, I would be more optimistic about TicHome asking questions, at least it is a good-looking speaker, the maple wood at the bottom and the wool material wrapped in the upper layer. The premise is that the sound quality is good enough.
This is why I am so looking forward to Apple HomePod.
Amazon Echo family products
Does the smart speaker have a chance of success?
there must be.
Recall how much you resisted manually searching for the information you want, setting an alarm clock, filling out a schedule, or searching for a high-speed rail ticket to go to Shanghai tomorrow. In addition to lazy cancer, being delayed by trivialities, using smartphones for several years, continue to rely on Touching the input text is a bit slow.
From the advent of IBM Simon, the first mobile phone with a touch screen in 1993, it took more than 20 years for humans to get used to the touch screen and to fly on a few inches of glass screen.
Not far from the new form of interaction, it may be like the Amazon Alexa and Echo chief evangelist Dave Isbitski and many smart speaker entrepreneurs believe that "sound is a new UI."
“The world’s first personal virtual assistant that can be linked across scenes†went out and asked the founder and CEO, Li Zhifei, to add a long message to TicHome.
However, it is very vivid to explain how AI will penetrate into the corners of your life in the future. Going out to ask is also one of the few companies that have products in multiple scenes, smart watches worn on the hands, car-mounted Ask the mirror, plus TicHome at home, each product can seamlessly synchronize your information on various platforms.
This is also a scene that many companies dream of, but only a little far away. But if there is a sound-quality, beautifully designed speaker that doesn't work well, there is no need to force AI.
(Editor: Xu Limei HT001)
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