Ningbo Younger Li Rucheng: brand third venture

The goal of the third venture is to truly become "China Youngor" standing in the world of enterprises and achieve the vision of "creating an international brand and building a century-old foundation." Adhere to bigger and stronger clothing and home ownership, at least 20 years without wavering, five years later, so that "clothing" has become the first in China, "home buyers" into the top 20 in the country. By 2015, operating income should reach 50.9 billion yuan, total assets of 109.9 billion yuan, the overall strength of China's top 100. The Third Entrepreneurial Goal Has Been Set for 2011 The year of "the 12th Five-Year Plan" is also a year of its first start to Youngor. In 1995 we started formulating the first five-year plan and this year is the first year of our fourth five-year plan. Youngor is facing unprecedented opportunities. For example, the world economic situation has started to undergo major readjustment. The industrial gradient in China has shifted greatly. The urbanization in China has accelerated. The consumption structure has escalated and domestic demand has been constantly expanding. Of course, more importantly, the rapid growth of Youngor in the past 30 years has accumulated various advantages and we have no reason to miss future opportunities. Youngor's third five-year plan has been over-fulfilled. The second venture has been successful. Now our goal of the third venture has been set. That is, "China Youngor," truly standing in the world's enterprises, Truly achieve the "Create an international brand, build a hundred years base" a beautiful vision. To this end, Youngor should maintain a steady and rapid growth rate, focusing on internal strength and enhance efficiency. In 2010, our operating income is 33.48 billion yuan. By 2015, operating income will reach 50.9 billion yuan with total assets of 109.9 billion yuan. The overall strength will enter the top 100 in China and narrow the gap with the world's top 500 enterprises. Five years later, we will make "apparel" the number one choice in China, allowing Youngor brand clothing to expand its leading position relative to domestic competitors and narrowing the gap with foreign brand apparel giants. "Real Estate" has entered the top 20 in China and has become the Yangtze River Delta Regional real estate development of well-known enterprises, an average annual increase of 31% in sales; financial investment to have a national influence, with private placement and PE-based, with venture capital and secondary market, supplemented by careful planning investment plans around the group industry Layout careful selection of projects, and actively identify potential high-quality projects to cultivate new business growth point. Large clothing and home buyers who are familiar with Younger Know that we started from the textile and apparel, there are three major industries. Some media say that we are "doing nothing". This is a misunderstanding. Every enterprise is evolving. We rely on textiles and clothing to earn money to invest in real estate, "straw boat by arrow" nothing bad. What is the main business, I turned out to be peasants, peasants are my business, Toyota's first industry is also doing textile. The main business can not say how much profit, I think financial investment is the core of the modern economy, such as Younger such enterprises, industrial structure to enhance, we must invest in the core. This is our strategy. Therefore, the industrial layout we still have to focus on garment holdings, home ownership, financial investment. Apparel and home ownership are two of Youngor's core businesses. They insist on becoming a bigger and stronger garment and home buyers at least for 20 years. Financial investment should actively explore new business models, pay attention to controlling market risks and comply with regulatory requirements. At the same time, we must nurture more - to cultivate the foundation, Shengtai, strive for an early listing; to cultivate Yike hemp, to create future bright spots; to cultivate Singapore Malaysia International, to build a platform for the integration of overseas resources; cultivate tourism industry and enhance domestic resource integration ability. Some people ask us to diversify or not to refer to other businesses. There are many examples of global diversification, such as GE (General Electric), Toyota. But each business has the characteristics of each business, we can not learn Toyota, GE can not learn, Younger is Youngor. But this does not mean that we do not adjust, do not change. In general, there will be "three changes" in the next five years, the transformation of operation and control modes, the shift of production layout and the transfer of teams and cultures. This is the basis for achieving the strategic goal. For a long time in the future, the main theme of the reform is to realize the transformation of the mode of economic development. Innovation will be an important guarantee for achieving the strategic goal. Industry innovation, brand innovation, technological innovation, incentive system innovation, management and control model innovation, is Youngor the main theme of the next five years and longer. Youngor, who has just passed through the founding years, needs to be firm and neutral in his third venture and set a high standard. I hope Youngor brand will be worshiped by all the countries in the world.

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