"Chow Tai Fook, Saturday Fu, Zhou Baifu, Zhou Dasheng, Zhou Shengsheng... These names are very similar jewelry brands, it is really fainting." Miss Niu told reporters that her wedding ring is a bit big, I want to change it, went to Chow Sang Sang, As a result, people told her that her ring was bought by Chow Tai Sang.
The "Zhou surname" team in Xi'an jewelry industry is really huge, and the name is not too much. It is no wonder that consumers are stupid and unclear. Why are so many jewelers surnamed Zhou? The insiders believe that this is a disaster caused by the "big name", which also causes the recognition of major jewelry brands is not high, and it is easy to mislead consumers.
Five "week" surname jewelers
Four are Hong Kong brands
Chow Tai Fook, Sat Fu, Zhou Baifu, Chow Tai Sang, Chow Sang Sang... These names are similar, and there are many years of jewellery brands in the Xi'an market. The similar names make consumers very dizzy.
According to relevant official website data, the five jewellery brands of Chow Tai Fook, Shou Fu, Zhou Baifu, Zhou Dasheng and Chow Sang Sang are all Hong Kong brands except Zhou Dasheng is a Shenzhen brand.
Among them, Chow Tai Fook and Chow Sang Sang have the longest brand history. According to public information, in 1929, Chow Tai Fook's first gold shop was founded in Guangzhou by Mr. Zhou Zhiyuan. It has been more than 80 years old and is now a famous Hong Kong jewelry brand. There are many chain stores in Hong Kong and the Mainland. The first store of Chow Sang Sang opened in Guangzhou in 1934 and entered Hong Kong in 1948. Saturday Fu Jewelry was registered in Hong Kong in 2004; Zhou Baifu Jewelry was officially established and put into operation on the basis of Zhou Baifu Jewelry in 2001. Zhou Dasheng's official website shows that it was the Shenzhen brand founded in 1999.
"The history of several brands is very different, and the gossips can't be beaten. Although they are all named 'weeks', they are definitely not brothers." A jewelry industry insider told reporters.
Yesterday, the reporter unanimously exchanged the above-mentioned "week" surname jewellery brand related staff, but they are not willing to comment on this. A staff member of Chow Tai Fook said: "This is something at the company (high level) level, and I can hardly say it."
Non-identical root
It’s all the troubles of “big cardsâ€
So many jewelers with the name "Week" make it easy for consumers to get confused. So, why do these jewelers look at the "week" surname?
Zhao Zhan, a special researcher at the Intellectual Property Center of China University of Political Science and Law, said: "After the brand that was first established has a certain customer base, the brand is also relatively loud. Later, the similar or even similar name is used to make consumers easily generate brand associations, and merchants use consumers. The existing consumption habits open the market for their own products. This is called “å‚å牌†in business, but there is no such concept in law. That is to say, there is no problem in intellectual property. It cannot be said that this behavior is Infringement."
"From another perspective, unless other aspects constitute unfair competition, it will constitute infringement. For example, if the packaging is similar, the appearance elements of Wang Laoji and Jia Duobao are very similar, and there will be intellectual property disputes." Zhao Zhan said .
Zhang Hong, dean of the School of Economics and Management of Xi'an University of Posts and Telecommunications, also explained from a commercial point of view that the brand created later used the convergence of trademarks to guide consumers and make consumers more aware of the products. The essence is to use the “big nameâ€. Game rules.
"In fact, this is also a historical issue. Because the original veteran companies lack intellectual property awareness, they will not take the relevant trademark words to register, thus leaving an opportunity for the opponent. By contrast, the current business is much smarter. For example, if 'Jia San' is filled with soup, you can put together the related 'Jia Yi', 'Jia Er', 'Jia IV', and 'Jia', all of which are not easy to generate commercial disputes. Zhang Hong said.
Consumers need to be awake
Don't be confused and misled
And these fuzzy approximations of trademarks make consumers irresponsible.
"For consumers, it is necessary to have a clear understanding of the brand, rather than being misled by misunderstanding, this is the most critical." Zhang Hong believes.
The reporter interviewed a number of consumers, and only some citizens have their own understanding of these jewellery brands with the surname "周". Miss Zhang, a citizen of Xi'an, said: "Remember that I only knew Chow Tai Fook at the beginning, so I always felt that this is a genuine card. Of course, other people can't say that it is not a genuine card. Anyway, all major shopping mall counters have various 'weeks', but you know I rarely buy relatively new brands.†Ms. Li said: “They are all well-known brands, but personally feel that the accessories of individual brands are relatively younger and more fashionable, so they have more patronage. But there are several Zhou's surname jewelers have already been on the '3·15 party' exposure station, so sometimes they are wondering which brands are better."
An unnamed person from the China Jewelry and Jade Jewelry Industry Association said in an interview that since all major brands are selling in regular counters, it means that there are no problems. In fact, there are problems in product homogeneity and even brand recognition in various industries, which requires enterprises to pay attention to promotion. For consumers, there are no misleading issues.
A related person in charge of Shanghai Laofengxiang also believes that so many “week†surname jewellery brands are not good for these jewellery brands themselves, because the brand recognition is not high.
Saturday Fu has v. Zhou Baifu trademark infringement
The "Zhou surname" team in the jewelry industry is huge. However, there are many people and too many people. Zhou Fufu once brought Zhou Baifu to court.
In 2012, the Guangzhou Intermediate People's Court accepted the second-instance case in which Hong Kong Saturday Fu Jewelry International Group Co., Ltd. (Saturday) sued Guangzhou Zhoubaifu Jewelry Co., Ltd. (Zhou Baifu) for infringing its trademark rights and unfair competition.
On Saturday, Fu said that Zhou Baifu used the “Saturday Fu†and “ZHOULIUFUJEWELRY†logos on billboards, product labels, warrants and boxes of a jewelry store in Guangzhou without his permission. His actions constitute trademark infringement and unfair competition, and he is required to compensate him. The economic loss is 300,000 yuan. On Saturday's official website, it was registered in Hong Kong, China in 2004. In the same year, it operated the “Shufu†brand jewellery in mainland China. As of November 2011, it has 780 dealerships in mainland China and was awarded “China Famousâ€. Brand" title.
Zhou Baifu said that the jewellery products sold on Saturday Fu are not well-known products. The “Saturday Fu†trademarks are not allowed to be registered in Hong Kong and the Mainland, and they do not enjoy the exclusive right to use their trademarks. Zhou Baifu also said that the “Saturday Fortune†used by him was authorized by another company named “Hong Kong Saturday Fu Jewelry Gold International Group Co., Ltd.â€. Zhou Baifu was established in April 2010. Zhou Baifu said that there are more than ten companies in Hong Kong with the name of Saturday Fu. “Saturday Fu†and “ZHOULIUFUJEWELRY†are not unique to the plaintiff.
In September 2011, the court of first instance found that Zhou Baifu had the intention of hitchhiking subjectively, objectively causing consumers to misunderstand the source of the product, which constituted infringement of trademark rights and unfair competition.
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