Question: brand shoes in the county children's clothing store, the location of partial, the business has been bad, the store is not in the main street. There are watermelon Prince Avenue, Pig Banner and other brands. How can I make a reputation in the county? Can we change the status quo? Business is not good, I specifically how to do? General there is no need to say. Please, I'm in a hurry, give me some ideas. You did not say which brand you are operating, so the specific characteristics of this brand, goods, etc. can not know, only to my experience from the conventional idea to give you suggestions, hoping to help you. 1, A county seat itself is relatively limited, so to do business well, to maintain good old customers sometimes more important than the development of new customers. There are many ways to maintain old customers. If you are a local market, you may be a locals, you and your customers, your customers and other customers may be familiar friends, or even relatives, so honest Very important, otherwise it is easy to fall bad reputation, the same if it is good, but also easier to get a good word of mouth publicity. So do not go to cheat customers in terms of quality, discounts, after-sales, etc., to form a good reputation in your limited customers as much as possible, and then rely on customers to promote and attract new customers. In addition to this primary integrity, the way to maintain existing customers such as: pull home, concerned about the customer's physical condition (especially height, weight changes), learning status, hobbies, color preferences, etc., so that The face of customer sales or non-sales process has a topic, recommended products only targeted, and for the customer or customer's children's habits, like to give appropriate guidance, praise, usually more able to promote customer spending or even consumption again. Therefore, we should make every effort to observe and analyze the clients and customers' children. This is a reliable "source of information" for your sales. 2, to know ourselves, just know what Street is not enough brand, the key to know the advantages of these brands in what areas is the style, price, quality, service, brand awareness, brand culture (such as some brands have deep What the kids love the cartoon image, and at the same time whether the merchants that run the brand take advantage of what you think are the advantages. Understand, observe the finished house brand, look back and look at their own brand management, in what areas have advantages, what are the deficiencies, and then avoid weaknesses to display and recommend your goods. For example, Balabala children's wear high visibility, quality is not bad, the price is relatively expensive, the overall brand image is also very good, these are his advantages, but his product is stronger than the girls, boys, casual style Partial popular, that in turn your brand is dominated by girls more dominant style it? Is there a more personalized style it? If there is that you can focus on making window displays and recommendations. Of course, this is only a small example, the specific situation you want to observe, compare. 3, in a stable customer base has not yet formed, should be willing to invest some money to do activities. Of course, as the parents of consumers, the most frequent price is the most preferential measures, but blindly discounted profits not only difficult to guarantee, and once the formation of discounted habits, for long-term sales, the discount tends to become "no minimum Only lower ". Therefore, making children's clothing must grasp the importance of children in consumer decision-making, activities such as the amount of money can be sent to send a small gift (which can be children generally like small toys, pictorials, stationery, etc.), the value is not necessarily large, However, it is very attractive to children. Such promotions tend to be better targeted at children's clothing brands of lower ages. Even if the end of the season sometimes have to low-cost promotions, but also pay attention to the ways and means, such as the same sales, would rather buy one get one at a price than the direct hit 5 off to better, because buy one get one you equal One-time by 50% sold two pieces of goods, and direct 50% off you want to sell one by one. 4, if you have a local network of contacts, it can leveraging marketing. For example, your shop is not close to primary school it? Find the leader of this elementary school and compare with them. For example, if the top three students of each semester grade (or class) can get a set (or a) of children's clothing of your brand rewards, or the school of each school year Miyoshi students can get some of your brand of children's clothing, so that not only can enhance the visibility, but also linked to this sense of honor and brand, so that even without reward children will wear this brand of children's clothing will be proud of from the consumer psychology Implied on the sales. 5, to know in advance to prepare for the off-season, regardless of adult clothing or children's wear, there must be off-season. So in the high season when it is necessary to do for the off-season, such as when the season sales can be sent vouchers, vouchers to use the time limit in the off-season. At the same time, the normal sales process to do a good job of customer information registration, especially contact registration, so that promotions and new products are listed on the market can send text messages or phone to inform customers, so that customers a more consumer choice. 6, do join the brand, to know how to communicate with agents or headquarters skills. Do not always be led by them, and agents or headquarters to emphasize business is the concept of mutual benefit, encountered difficulties do not blindly afraid, not with agents or headquarters that you want to understand as long as you really want to expand the market Brand, no agent or headquarters willing to give up a franchise, unless it is the kind of just money, delivery, regardless of market response, is to misappropriating the brand, if you encounter such a brand, do not do it, as early as Withdrawal earlier loss, the store can not be changed, the brand can always change it? Therefore, we should maintain good communication with agents or headquarters, timely feedback on your sales problems encountered, such as those who sell better code (or not sell), those colors are particularly hard to sell, those models have size problems, those models There are quality problems, etc., good situation, bad situation should say. At the same time, you can put forward some improvement proposals (such as what activities you want to do, what are your suggestions, etc.) that you are supposed to solve for your own problems and give some support to the agents or headquarters in time Gifts, promotional materials support, the price of a particular section of support, etc.), so easy for the agents or headquarters feel that you are very concerned about the operation of the brand, often easy to get their help or support. Do not call agents or headquarters is to complain that business is not good, and then they do not know the reasons, or at any time on the tipping point, the rate of return and so on to change the conditions of the original contract, so often unsupported , But also made the relationship very stiff, more and more passive. Let me talk about so much, I hope your business can do better!
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