[China Glass Network] The purpose of our website is to sell our products or services directly. Of course, there is also a need for publicity. However, there are fewer and fewer websites for publicity. Many webmasters or companies have established their own websites. After a long period of optimization and promotion, they have come to some traffic. However, they are not seeing deals, or the turnover rate is low. Some bosses continue to ask for promotion. The staff has increased the intensity of promotion, but it is wrong. The first thing that needs to be improved is the transaction rate of the website. How to improve the transaction rate of the website? What should be done to improve the transaction rate of the website? In the following six areas, I hope to help those webmasters who are troubled by low turnover rates.
First, find a good fishing for the fish pond
In fact, this is the same as doing business in the real world. You must know which area your product is located in. If you can't find a fish pond, then the conversion rate is definitely not up. If you are optimizing traffic through down-to-earth SEO, you will get better conversion rates than other paid promotion methods, such as introducing more targeted long-tail words to target customers, but if you are promoting through ad networks, forums, Or paid advertising, then you want to improve the website conversion rate can only be achieved from the platform where the advertisement is placed, the adjustment of the page itself and the matching of keywords. Therefore, you must first understand where your traffic is coming from, so that you can better adjust your own methods to improve the conversion rate of your target users.
Second, the web design is user-friendly, improving customer experience
People open your website, all of them are long-formed. I would like to ask, who is now willing to go all out to see? People are buying things, people are not reading novels, so this piece should focus on website construction, not only to use the SEO standard to use DIV + CSS national standard to build a station, but more importantly, to pay attention to the visual sense, the website itself The typesetting, pictures, texts, etc. must be attractive, and the emotional places should be prominent. Otherwise, even if people come to your website through search engines, the impressions on the front eyes are very poor, and people will definitely not continue to pay attention to them. Your website, thus losing a potential customer. As a netizen, they are more concerned about knowing the products they need, such as product parameters, product color, etc. More importantly, customers are resonating. This is the comment of the network, a good comment, maybe The effect will be better and bigger. Everyone needs to know that friends who shop in Taobao should be clear, no matter whether your level is yellow or not, but your product has no good comments, the volume will not be high, now There are too many virtual networks. As a person who doesn't know much about the Internet, it is difficult to make a decision at once and buy this product.
Third, eliminate customer concerns, build trust
Customer purchase begins with the elimination of customer concerns. When designing a website, it must reflect professionalism and reflect the professionalism of the product or service. The content of the website and the design of the website must be able to solve part of the customer's problems, thus eliminating the customer's doubts. Build a sense of trust.
Fourth, establish the trust of the website and customers
Generally, the ladder type is used to increase the trust of customers. The establishment of trust, such as the certification of the website, the product or the company's business license, and other contents, is the initial method of establishing customer trust.
Fifth, the purchase process should be brief
The purchase process must meet the needs of the customer. If your trust with the customer is good enough, then the method of shipping after the first payment is of course no problem. If your product or trust does not make the customer feel very relieved, then pass Third-party payment methods, such as Alipay, Tenpay, etc., if the customer asks for cash on delivery, then the same order can be obtained. In short, the payment process must be short, the shorter, the more customers are lost. less.
Sixth, the level of customer service
The service attitude and business skills of the customer service are very important. The customer's or not, the way of talking, and the communication skills are all very important factors in determining the transaction rate.
Of course, there are more tips to promote the deal, such as promotion, bundle sales, set deadlines, set quantities, etc., that is from the perspective of marketing.
The website turnover rate is a systematic project. It is necessary to continuously improve, improve, summarize and improve to reach a relatively high level. It is impossible to achieve it overnight!
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