Asahi Kasei • Creative Award - He Guodong "Midsummer Carnival," the work conference

On October 29, Asahi Kasei • Creative Award - He Guodong's work conference was held in the Golden Hall of Beijing Hotel. As the first Hong Kong award-winning designer, Ho Kwok-ning, with a theme of "Midsummer Carnival," brought an exotic work release to the audience and brought in more fresh fashion ideas for the Asahi Kasei • Creative Awards . He Guobo's work conference will break the routine and break through the cold tone design style of previous press conferences. Enjoy the visual feast of "Midsummer Carnival" with the audience with warm music, colorful colors, gorgeous makeup and beautiful models.

He Guobo's work conference was inspired by the famous Rio Carnival in Brazil. His work is deeply rooted in Latin American culture without losing his sense of modernity. In the fabric selection, a large number of gold and silver gauze cloth, silk satin, silk chiffon, knitted fabrics reflect the high fashion taste and noble qualities of the material. In addition, tropical rain forest printing chiffon, lace and gauze more condensate create a sense of depth and abundance. In the tailoring and lines, it is cleverly integrated into the classical beauty and fashion sense, fully show and highlight the feminine oriental women. In the press conference, a large number of bright colors, such as coral, peach, orange, corn yellow, green, green and blue, are used in the press conference to create unique works of "Midsummer Carnival" with fresh white, apricot and brown colors. In the details, the designer He Guofan nail accessories and embroidery in the accessories also meticulously adopted the Austrian Swarovski crystal and pearl, colorful feathers with colorful crystal, the impact of this color and with different materials to further create a Dynamic, dance atmosphere.

As the first Hong Kong designer who won the "Asahi Kasei • Creative Award", He Guodong further understood Asahi Kasei's environmental philosophy and purpose. At the same time, his design philosophy and Asahi Kasei coincide, that is, convinced that fashion clothing must be sustained, fashion needs constant exchange and impact, will have a breakthrough and create new ideas. The collaboration between Hong Kong designer Ho Kwok-ting and Asahi Kasei provided a platform for fashion workers from both countries to exchange ideas. The "Asahi Kasei • Creative Award" Ho Kwok-钲 conference model makeup makeup by the Japanese fashion make-up brand - Shiseido styling team to create the entire, Shiseido's addition also "Asahi Kasei • Creative Award" to introduce more ideas and surprises.

The twice-yearly "Asahi Kasei • Creative Award" is co-sponsored by China International Fashion Week Organizing Committee, Asahi Kasei Co., Ltd. and Asahi Kasei Textile Co., Ltd., co-organized by Fashion Designers Committee of China Fashion Designers Association and Oriental Bentley Cultural Development Center. Asahi Kasei • Creative Award has been successfully held for five years since its launch in 2007 and has been successfully organized by China for the past five years including Liu Wei, Zou You, Gu Yi, Liu Yong, Liu Yang, Zhang Yi Chao, Wu Xue Wei, Wu Xue Kai, Shi Jie, Li Xiaoyan, Well-known fashion designers held ten personal works conference, these award-winning designers in the domestic and foreign markets have won a broader space for development.

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