Home textile breakout needs rapid consumption development

2012 is the most difficult year in the history of home textiles. We look forward to a good turnaround in 2013. We did not expect 2013 to be even more difficult. Home textile companies are under pressure, challenges and confusion. Where are the breakthroughs?

First, we are all the reason we are all concerned about e-commerce, optimistic about e-commerce, it seems that e-commerce is the home of life-saving straw, in fact, each channel is not worry, in the past 20 years home textiles business downwind, what access are Yes, all the way to development, but not the same in recent years, Red Fuji Home Textiles has done a lot of channels, department stores, specialty stores, supermarkets, e-commerce, electricity purchase. In fact, all channels are not easy. Business super channel response is strong, personnel costs, cost costs are rising sharply, sales volume does not increase down, price competition is fierce, profitability is weak, department stores are also strenuous, store flow is reduced, rents are increased, efficiency is reduced, electricity The cost of commercial drainage gradually increases, and the average passenger flow cost must be more than 100. The low-profit low-cost unit price is not profitable at all. TV shopping is generally 30% cheaper, and it has to send 40 deductions, which is also unprofitable. It is not easy for all the channels to say that in reality, although they are different, they are still our stage and battlefield. In the same channel, there are good things to do and bad things to do. The key is not the channel itself, but ours.

Second, the road to break through home textiles lies in the difference perspective:

1. The product must be innovative and innovative. Differentiated products are the key. The key to sales of each channel is the product. The product is not good at anything. However, the product must be differentiated and differentiated. Red Fuji is deeply competitive for deep sleep. Items, create a good performance and profits.

2, to create a brand, the brand is not only well-known, but also have personality, have a difference, and other brands are different, Red Fuji home textiles mission "to make sleep more secure, to create the first brand of ecological home textile", brand advocate "I changed ecological home textiles for the sake of my family's health," and strived to differentiate myself from other strong brands.

3, do small specialize in doing a deep and special to do the ultimate, each entrepreneur's textile product line is very long, very full, so everyone is similar, are similar, the battle line is too long. Inevitably create inventory stocks, slow turnover. If you do the specialization in the market segments to achieve the ultimate, each company is working hard on differentiation, and everyone is not competing on the same product at a low price, so the days will be better.

Differentiation is the road to break through the difficulties of home textiles. Differentiation is the way of survival for home textile companies. Differentiation is the development of home textile companies. Home textile products should be promoted to consume quickly.

Home textile products are in close contact with the human body, and comfort and safety are the most important. Not only the quality of production should be ecologically safe and healthy. From the perspective of healthy home textiles consumption, home textile products should also be quickly digested, because home textile products should not be used for too long, such as towel consumption, experts recommend that 60 days will be replaced, pillow core will be replaced in 6 months, quilt It will be replaced in the year. The quilt cover sheets should not be too long, although they can be washed and diligently washed. Because bedclothes and human skin are in close contact, bedding products will condense a large number of bacteria such as Escherichia coli and Staphylococcus in the course of their use. These bacteria can not be removed by conventional washing after they are aggregated in a certain amount, not to mention the pillows of many consumers. And the core is not washed nor sun. Long-term use is very harmful to your health. Therefore, the whole society should vigorously promote a healthy sleep culture and a safe sleep culture. The chopsticks must be changed frequently. The toothbrush must be changed now. For the health of the family, the towels should be replaced, the pillows should be changed, the quilts should be changed, and the sheets should be changed. The consumption of home textiles should be based on comfort, safety, and health. Accelerate the use of replacement frequency. Develop in the direction of rapid digestion and advance toward safety and health.

IV. Safety and Quality Requirements Responsibility Major indicators of bedding such as formaldehyde, aromatic amines, heavy metals, and pesticide residues have been widely read by the media, and the state attaches great importance to it. Quality issues have been raised to very serious issues, once it fails to meet the standards. , will be regarded as the production of harmful and toxic products and violate the criminal law, corporate legal representative is subject to jail, the company was sealed. This must be taken seriously and must not be taken lightly. Red Fuji Home Textiles takes science and technology healthy sleep as the core business philosophy. For this purpose, Red Fuji builds a complete industrial key, integrates printing and dyeing resources with core technologies and perfects the detection system to ensure that each batch of products meets the ecological safety standards. Strictly follow the ecological home textile standards.