The specific meaning of home textile OEM

There are a lot of big brand home textiles or foreign brand home textiles. The brand promotion is very strong, and the brand awareness and brand value are also very high. But home textile products are not produced by their own companies! It is a so-called big brand that is produced by other small companies and affixed to these home textiles. This is the home textile OEM, also known as processing!

For these big brand companies, OEM OEM can concentrate resources and reduce investment in fixed assets such as factories and equipment; without a lot of money, they can have their own products; concentrate on design, R&D, sales and brand building to avoid waste Time; can give play to their own advantages, and hand over production-related technologies and work to professional enterprises, which can improve product quality and shorten production cycle.

The term “OEM production” is derived from OEM (OriginalEquipmentManufacturer). In China, it is often referred to as “OEM production”, “OEM production”, “commissioned production”, “commissioned processing” and “branded manufacturing” from different angles. , "production outsourcing" and so on. Although the title is different, its essence refers to companies with dominant brands in order to reduce costs, shorten the distance, seize the market, and entrust other companies to process production. And to provide these manufacturers with product design parameters and technical equipment support to meet the requirements of product quality, specifications and models, the production of products are posted on the trademark of the client to sell a production and operation model.

OEM is a phenomenon that occurs with the refinement of social division of labor. It represents the idea of ​​division of labor and refinement of competition. Its biggest feature is the separation of brand and production, which makes producers more focused on production. Brand owners are freed from the tedious production issues. Focus on technology, service and brand promotion. It can be seen that the operating mechanism of the OEM production mode is to realize the production mode of supply chain management based on the concept of mass customization under the special principal-agent framework.

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