Zhuo Duo Zi play experience marketing, "hegemony" fast fashion kingdom

Fast fashion, "slow experience" is not as good as

In recent years, shopping malls have lost a large number of customers under the attack of more and more online sales such as Taobao, Jingdong and Tmall. With the mature and rational consumption consciousness of domestic consumers, the sales volume of luxury brands in China is also declining. The luxury brand stores in shopping malls have even become the norm. As a result, high-quality shopping malls have also introduced "parity, fast" fast fashion brands to restore "popularity."

If it is said that "fast fashion" brings a flow of people, then "slow experience" is to retain the flow of people. Today, among the major shopping malls, the “slow experience” is accompanied by fast fashion brands: life experience experience halls, cooking baking classes, pottery productions, and painting halls are becoming new favorites of shopping centers. Their fiery remarks: Since 2015, O2O has become a hot topic of concern for all walks of life, and the "experience economy" has also become a new gold mining point. The development of the Internet economy has made consumers choices rich and varied. How to increase customer stickiness and increase traffic has become a problem for physical stores. The apparel industry is not unique, and the upgrading of personality characteristics and experiential service concepts has become an important weight for avoiding homogenous competition and achieving customer satisfaction. The “slow experience” is an upgrade option.

"The first experience of love"

The traditional single store sales model is being dismantled. “Fashion” has become a common privilege for both physical stores and online stores. Just as people have had a public car with a taxi and dinner, the boundary between a physical store and an online store is Constantly blurred; at the same time, consumers do not care about whether they are online or offline, but they are satisfied with the main demand. Their focus is on how to obtain more convenient, cheaper, better service and happier experiences. "Car service" and sea fishing are widely praised. It can be seen that, in fashion consumption, Zhuo Duo Zi clothing crystallizes the love between “fast fashion” and “slow experience”, which actually provides a “consumer experience” that is more portable and better served, thus making her The "fashion experience hall" has become more diverse.

The fast fashion brand Zhuo Duozi “Fashion Experience Hall” offers consumers online information on new products, fashion collocation guides and promotions. Fast “fashionable” information updates and styles provide consumers with experience. The shop has a selection area, fitting area, seating area, and provide high-speed wifi environment and comfortable coffee, magazines and other entertainment for consumers, no longer a chaotic feeling of the store. Customers can sip coffee, leisurely log in to Zhuo Duosi official WeChat to understand their own styles, matching and latest trends, or for their own clothing in the store to get more advice through the network, you can also ask shopping guide, and finally Decided to buy.

The brand-new upgrades of Zhuo Duosi and other fast-fashion brand stores illustrate that fast fashion is for everyone to have her right to love beauty and get it quickly, but it does not mean that fast fashion does not require experience. The “slow experience” satisfies the immediate needs of consumers to purchase, own, and use products face-to-face, allowing them to become a lifestyle and a spiritual consumer.